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Final Cut Pro X In Action

Final Cut Pro X In Action

With the recent Final Cut Pro X update, Apple also updated their website to feature professionals cutting with FCPX. The three featured include a post-production house, a Hollywood production company, and a veteran editor.

Brian Gonosey in his Final Cut Pro X edit suite

Brian Gonosey in his Final Cut Pro X edit suite.

@radical.media

@radical.mediaThe first in the list is called @radical.media – a global production house who produce commercials for companies such as Nike, Intel, and Dos Equis.

According to @radical.media CTO Evan Schechtman, the change was driven by a clear business need. “We’ve been using Final Cut Pro for over ten years, and this new version is as revolutionary as the first,” says Schechtman. “Because we’re a transmedia company, we need to be able to tell a client’s story regardless of platform. That means being able to take footage that comes to us in all formats and standards and use it in projects that must play at the highest quality everywhere. With its highly optimized native editing engine, Final Cut Pro X solves that problem, allowing us to hit the ground running on every project.”

Electric Entertainment

Electric EntertainmentThis entry specifically talks about a TV show Electric Entertainment produces called Leverage.

Now in the early stages of posting the new season 5 episodes, Devlin is thrilled with his decision to make the switch. “Back in 2007, we had taken the leap with Final Cut Pro, and we ended up with something that was really miles ahead of everyone else,” he says. “It gave us flexibility, saved us a lot of money and a lot of time, and got a lot of creativity going in directions that we had been prohibited from taking before. Since that had been such a good experience, my feeling was, let’s do it again. And from what I’ve seen so far, that move is paying off.”

Knut Hake

Knut HakeKnut Hake is a professional editor who is featured specifically working on a German TV show called Danni Lowinski.

The transition to Final Cut Pro X was smooth for Hake, a Final Cut user since 1997. “We did some tests with Final Cut Pro X before I moved over,” he says. “I felt like I was up to speed with the tools within two days.”

Hake says he quickly noticed that using Final Cut Pro X allowed him to work faster than he ever could with previous versions or with any editing tool. “We have a very tight editing schedule, as the season’s first episodes were already airing as we were cutting,” says Hake. “The editing speed with Final Cut Pro X was fantastic. Trimming especially was very fast, and a lot of it can be done without ever leaving the arrow tool.”

To read the full articles, visit Apple’s FCPX website.

The overall message Apple brought across was that Final Cut Pro X is indeed a professional application. All three examples of FCPX in action were from people who edit for a living. As we all know, Final Cut Pro X has been referred to as a pro-sumer program or “iMovie Pro.”

What do you think about Final Cut Pro X? Do you think it has come a long way since its initial launch in June, 2011? Leave your opinion in the comments section below.

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About The Author: Connor Crosby

Award-winning filmmaker, photographer, and website developer. Experience using numerous NLEs including Final Cut Pro 7/X, Premiere Pro, and Avid Media Composer.

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